UNCW CIE Idea Test Lab –
Powered by Wells Fargo
The Idea Test Lab is a cohort based, 4-week program designed to create an inclusive pipeline of high-growth entrepreneurs and startups in Southeastern North Carolina and to build resilience in founders. These two cohorts in early 2025 will include a Women in Tech/Female Founders cohort, as well as a BlueTech/ClimateTech focused cohort.
Idea Test Lab is an early-stage entrepreneurship course to enable founders to determine if there is business value in an idea. Each of the four sessions will focus on different entrepreneurial design topics such as value proposition, identifying the customer's problem, competition, and market analysis.
This course outline provides a structured approach to guiding participants through the crucial stages of startup ideation, ensuring a well-rounded understanding of market dynamics, customer needs, and competition. The cohort will wrap up with a Demo Day where cohort members will have an opportunity to pitch to win up to $5k, with $10k in total prizes.
Qualifications
Time Commitment
Four weeks - One 3-hour session per week for four weeks, followed by a Demo Day. If you cannot make the sessions in person, there will be a hybrid option, but Demo Day is in person.
What’s in it for YOU?
WOMEN IN TECH applications accepted until February 28, 2025
BLUETECH/CLIMATETECH applications accepted until April 25, 2025
If you have any questions, please contact CIE Program Manager, Lydia Thomas, at bjorklundl@uncw.edu.
Apply with the form below!
CIE Idea Test Lab Schedule
Women in Tech/Female Founders Cohort
March 12 | Kickoff, Value Propostion, and Defining Customer Problem |
March 19 | Customers and Market Landscape |
March 26 | Competition and Financial Tool |
April 2 | Go-to-Market Plan, Pitch Decks |
April 9 | Idea Test Lab – Women in Tech/Female Founders Demo Day |
Bluetech/ClimateTech Cohort
May 7 | Kickoff, Value Propostion, and Defining Customer Problem |
May 14 | Customers and Market Landscape |
May 21 | Competition and Financial Tool |
May 28 | Go-to-Market Plan, Pitch Decks |
June 4 | Idea Test Lab – BlueTech/ClimateTech Demo Day |
*Wednesdays from 2-5pm